Starting a blog can be pretty seriously overwhelming. There are so many moving parts that need to come together to create an easily navigable, appealing, and exciting blog for your readers— the kind of blog they come back to over and over again. It's fairly tempting when you're starting out to throw all kinds of extras on your blog that it doesn't really need, in an attempt to snag readers with anything.
The problem with this is that readers end up distracted, overwhelmed, and ultimately not interested (I'm looking at you, cluttered side-bar). It's an easy mistake to make, and it's one I made when I first started out, too. Besides consistent posting and quality content, there are a few other things that are absolute must haves for any kind of blog, old or new, business or personal. Here are 9 essentials that helped me build more than one successful blog (and which I always recommend to clients as they're building their own blogs and businesses).
When people find out that I am a partner in owning a yoga studio and have a blog where I talk about incorporating mindfulness habits into everyday life, their first reaction is usually, "That's so cool!" and I can almost see the thoughts scrolling by behind their eyeballs.
"She must be so happy, she must have so much free time, I wish I had such an easy job."
All of this assumes that I sit around contemplating my next bowl of kale while automatically paying my bills with the millions of dollars that people throw at me when they magically show up at the yoga studio.