NO MATTER HOW GREAT YOU ARE AT MARKETING + SOCIAL MEDIA...
... strong, consistent content is what really makes your blog a success— the kind of blog you can begin to turn into a full-time business.
All the same, it can be tough finding the motivation and inspiration to write everyday— in fact, most of the time you will be hunkering down and churning out words while feeling thoroughly uninspired.
Such is the life of a full-time writer.
There are a thousand writing tricks out there to help you get the pen to paper, but today, I'm going to share what works for me— and it's as simple as it can get. :)
1. BRAINSTORM topics
You goal of this session is to get as many ideas down at once as you can— good and bad. The more you let the creativity flow, the more ideas you will have spilling out onto the page. If these ideas aren't A+ it's fine— you don't need to use all of them. So write down everything that comes to mind!
The pivot: The pivot is the point of your blog or business around which everything else revolves— the central themes that are a part of everything you do. What two or three concepts are essential to what you do?
Mine are: creativity and mindfulness. I write about blogging and biz, but all my posts approach these topics with these essential concepts in mind.
When brainstorming topics, it helps to think about the themes around which your content pivots.
There is a lot of content out there about goal setting, but what about goal setting for creatives? How this kind of goal setting different from goal setting for fitness?
2. OUTLINE your blog post
Why outline you say?
For me, sitting in front of that blank screen (or in my case, a blank page) expecting to churn out an entire blog post can be intimidating— especially if you're expecting it to be a lengthy bit of writing. Where to start?
The solution? An outline. I like to jot down an introductory sentence that tells the reader what my blog post is about, three to seven points that will make up the body of the blog post (like the brainstorm, outline, assemble, and type sections which you're seeing here), and then a call-to-action.
It's so much easier to get to putting together the rest of your blog post when you already have an outline, ready to go— and it's so much easier to get the ideas flowing for an outline, when all you need to do is jot down a few sentences. Win-win.
"Either write something worth reading or do something worth writing." Benjamin Franklin
3. ASSEMBLE your blog post
I tend to leave my outlines for about a day, so I can casually think about the blog post and what else I might like to include without the pressure.
Since the outline is already done, all that's left is to fill in each section with a few impactful sentences, and flesh out the introduction to include a little bit about what I was struggling with, how I came to the topic, or what I've learned. I also jot down any related blog posts I have previously written which I feel are relevant to someone reading this blog post, so that they can be linked to throughout the content of the post.
4. TYPE & REVIEW
Since I write my blog posts by hand, the bulk of the editing process happens as I type up the content into the Wordpress/Squarespace editor. I read it aloud as I go and the typos, awkward sentences and redundant information come to light.
If you prefer to type your first draft, read through it carefully before posting— again, I recommend reading it aloud to yourself, where catching your own mistakes becomes much easier.
After this is done, all that's left to do is drop in some visual content, hit publish, and schedule up your social media.
If you're chunking your tasks and writing content ahead of time (which is a good idea, as it allows you to be efficient, consistent, and assures you that you will have content to publish, even if something unexpected comes crashing into your personal life), schedule your post and your social media, and go get yourself a nice cup of tea. You're done!
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Do you have a favourite tip or trick for tackling blog writing and editorial calendar formation? Let us know in the comments!
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