The Mission Statement: Finding and sharing your purpose

The Mission Statement: Finding and sharing your purpose in blogging and business. When you understand exactly how and why you are doing what you're doing, everything else is magic.

I often hear the same thing when beginning to work with clients.

"I want to make money with my blog, but I don't know where to start."

When we're DIYing a business and learning everything as we go, it can be all to easy to build a business on a swampy foundation and wonder why you're not seeing the success you know your work deserves.

"An entrepreneur is someone who jumps out of a plane without a parachute and figures out how to build one on the way down."

What's missing here is often a well-developed mission or sense of purpose. When you have a clear mission statement hammered out, everything else is pie. When you need to explain to your potential client why they should hire you, write a sales page, or develop a new product, you have your mission, shining like a lamp on the steps before you.

Alright, so how do I write this elusive and powerful mission statement?

A great mission statement is typically made up of three parts:

  • what you love
  • where you excel
  • and who you're serving

If you can answer these three questions with certainty, you can bring them together in a rock-solid, magnificent mission statement. When you bring these aspects of your business together, your get purpose-driven magic.

Get out a pen and paper and try writing a few variations of your mission statement with your answers to the above questions. It should look something like this:


I'm a (what you call yourself) who (what you do) for (who you serve).


Is it easy? Definitely not. It often requires taking a really hard look at who you're serving, what you're doing and trimming trimming trimming away all the fat. As we are often multi-passionate creatives, it can be hard to ignore what seem like tasty opportunities with a large crowd and narrow your focus to "I design logos for athletics companies" but that is exactly the kind of tough decision you need to make to see success.

You have to go deeper than "I love to blog about Tiny Homes." Who is reading about these tiny homes? CEOs? Yacht owners? Teenagers? It's a very specific kind of person you're writing to, and you want to make sure you're writing to them with purpose.

If you're struggling to get your blog or business off the ground, I can suggest nothing more strongly than heading back to the beginning and making sure your foundation can stand up to a strong breeze.

Perk: Having a solid mission/purpose gives you a really simple way to explain to people what you do— which, as an online business owner, you know can get a little hairy.

I want to know: What's your mission? Share it below and inspire your fellow bloggers and entrepreneurs!


>> If you've got the guts to show up and bring your vision and expertise to your community, grab my beginner's guide to starting a quality blog. It's for absolute beginners, and it gives you the framework on which you can build a blog that works for you— not a formula. Because this guide is for beginners and I want it to be accessible for as many fresh bloggers as possible, there is no launch, no epic marketing funnel, and it's $10. I think you'll love it.