If you're on Pinterest to drive some serious traffic to your blog (and you really should be) you've probably seen pins like these, with the Favicon and website of the poster.
They catch your eye, don't they?
In addition to having a branded, consistent and eye-catching cover images, having rich pins set up with a branded favicon immediately signals to your reader that this is professional content, and helps your pins stand out amongst a sea of similar-niche pins. It's super easy to set up, and only requires a few steps.
Having your blog or webpage set up with a custom favicon is essential to branded rich pin success. The Favicon is the little icon you see that show up beside your website's name in a new tab or window, and here, at the bottom of the pin.
<< this guy.
The easiest way to do this is with a super small, super awesome plugin for Wordpress called Favicon Rotator. It's sleek, badass, and only takes two seconds to get set up. Ready?
First, you'll want to get yourself a Favicon. There are tons of places online where you can find premade ones, or you can upload pre-existing images, or construct them with Favicon Generator. The key with favicons is to stay really simple, because there isn't a whole lot you can do with 16 pixels. Images that are too complex will simply be mangled in the process.
Next, install the Favicon Rotator Plugin. Once installed, simply head to the Favicon Rotator's settings, upload, and save your icon. Done!
It may help to refresh your browsers cookies and other saved information in order to get your Favicon to appear if you're having troubles.
I could tell you about the way to set up rich pins by directly inputting meta tag code into your website's head area, but why would I do that, when I can give you the incredibly simple two-minute version that doesn't require you to know a single thing about html? Yes please!
So now we're heading right to the easy part, you'll want to install the Yoast SEO Plugin. This plugin will automatically populate your posts with the relevant meta data to get your rich pins running smoothly, and also do all kinds of other fabulous things for your blog posts, including keyword optimization— so you should have it.
Head to the Yoast Plugin 'Social' settings (for Wordpress users, look to the left of your dashboard, select SEO, then Social). Under Facebook make sure you have 'Add Open Graph Meta Data' checked. That's it! You can also verify your Pinterest account here, if you haven't done that yet under the 'Pinterest' tab.
Validate & Apply
Next, you'll need to validate your link, and apply for rich pins. Click here to validate your webpage URL. You can paste in any URL from any post of your blog. Once you've validated your URL, click 'apply now' and you're done!
It'll take a short while (up to a couple of days) for Pinterest to verify your rich pins, but after that you should see your new shiny rich data appearing in all of your pins.
If you've found this post useful, tell all yo fraaaans!
>> Oh, and if you're curious how I got to 1.2 million monthly Pinterest views, I'll show you exactly what I did to get there.