Design Lab: BRAND + WEB DESIGN FOR Once Upon a Time Weddings

When it comes to giving brides an unforgettable, once-in-a-lifetime experience, Once Upon A Time Weddings stands apart from the pack. When Erin came to me for a brand and website refresh, I was thrilled to take on a project that was a little bit outside my usual work. I'm so excited to finally be able to show you a little of the behind-the-scenes process!


When Erin approached me to tackle this project, she was looking to create a website that matched the incredible unique atmosphere of her on-site location. Building on Erin's keywords such as homey, personable, feminine, country chic, and romantic, I pulled these images from our secret brand visioning board on Pinterest into a complete brand vision board, including a few tentative colours. How good does that cake look?


Afterwards, I developed a main logo, and alternate logo, and a favicon that could be used across websites, social media, thank you cards, and business cards.

For Erin's supplementary design pieces, she chose a Facebook banner, a thank you card, and a business card.


Lastly, I put together a fully responsive website that showcases not only the beautiful atmosphere of the Once Upon A Time Weddings store, but also their community spirit. Check it out here!


Here's what Erin had to say.


"My favourite part was seeing the design board come to life— seeing our vision spring to life was really fun! Jordanna was patient with me as we worked through the process and her response time to emails is great. Extremely satisfied! I really appreciate Jordanna's insight, lead on the project and we adore our new site!! I would absolutely recommend her."


If you're interested in working with me, head on over to the Design Lab to find out more about my process and how we can work together.